January 2016




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Book Release: Prove It With Pictures

Pierre Walters, a member of Potomac Conference’s Takoma Park (Md.) church and director/producer of Columbia Union Story  videos, recently wrote a new book called Prove It With Pictures. While the book is not explicitly spiritual, Walters says it can help pastors and their members find ways to connect to their community.
Q: What’s the book about? Who is it for?
A: The book is written for small businesses, leaders and artists who are interested in engaging with their audience and building their brand. My background working with artists, leaders, and church organizations has helped me to understand just how powerful a community-driven brand can be. Through this book, I would like to share what I've learned over the past six years to help like-minded entrepreneurs discover a new path to relevancy.
Q: Why did you write it?
A: I wrote this book to address many of the questions I frequently receive from collaborators, clients, and peers regarding the value of video. Our culture is a “prove it” culture. It’s important to us to know how services are rated and reviewed, whether or not products are endorsed or ignored, and that we are making informed decisions when we vote with our wallets.
Q: How can churches and church members use this book to help further brand their churches and church organizations?
A: I really believe that our church has a very special message from God for the world. Striving to reach more and more people for Jesus, our church has learned and developed expertise in many areas––leading the way for others in communication, presentation, branding and delivery. Prove It with Pictures can help churches and ministries at the community level to discover ways to better engage with the unchurched who surround them. Through the effectiveness of video, the empowerment of community and the ongoing dialogue of an engaged presence, we can reach out and hug those who’d rather experience Jesus than simply hear about Him.
Q: How can readers get a copy of the book?
A: The book is available for purchase as an e-book at major online retailers like Google Play, Scribd, Barnes and Noble, Kobo, Booktango and my website, blue-artists.com.

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