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Parkersburg TV Ads Teach Viewers About Adventists
Story by Visitor Staff
For the past few months, residents of Parkersburg, W.Va., surfing through their cable TV channels, have been seeing ads from the Seventh-day Adventist Church. One ad, “Take the Gift,” highlights God’s grace, while the other invites viewers to attend one of the church’s popular Coronary Health Improvement Project (CHIP) programs. Part of a yearlong campaign to increase awareness of the church in the area, the ads are a result of a partnership between the General Conference, North American Division, Columbia Union and Mountain View Conference.
The ad campaign came out of the conference’s “visioning” conference two years ago, at which delegates asked Mountain View Conference leaders to make increased public awareness a priority. “In the day in which we live, we want to share an accurate picture of the mission of the Seventh-day Adventist Church,” Larry Boggess, conference president, shares.
Boggess and other leaders are hoping that in Parkersburg, where the conference is headquartered, some of the nearly 87,000 residents will learn that Adventists are Bible-based followers of Jesus Christ who espouse a wholistic and balanced lifestyle.
The ad campaign will continue through mid-2012 and will eventually include ads with invitations for residents to receive Bible studies and attend an evangelism series and Vacation Bible School. Click here to see CHIP ad.