Potomac Conference

Story by Bruce Dillon

"Welcome to our new store!” exclaimed Kermit Netteburg, general manager of LivingWell in Silver Spring, Md., as web designer Meera Gomer clicked a button on her keyboard, completing the final link to open the doors to LivingWell’s new e-commerce site. The day marked the culmination of a yearlong effort to make LivingWell’s most popular products available online. Management recognizes the growth of online sales, as online shopping throughout the world has more than doubled since 2014—and is expected to grow an additional $2 billion over the next three years.